Aesop once said, “Please all and you will please none.”  Trying to please everyone is a tempting trap but doomed to failure. Chuck McKay at Fishing for Customers has a great post about the benefits of specialization. He makes the point that specialists are more successful than generalists but everyone is afraid of leaving potential customers behind. Chuck argues that it doesn’t work that way. He makes a good case for rethinking your strategy and defining yourself more precisely.

This applies to hotels, restaurants, tours, attractions, museums, people and every aspect of the tourism business. What is your brand really? What are you known for?

When you tour Washington D.C. you have to visit the very popular International Spy Museum. This one-of-a-kind museum has hosted over 3 Million visitors since it opened in 2002. Here’s a nice video of the concept from VOA. Here are some good photos at Flickr, too! Fun example of taking an interesting subject like spying secrets and turning it into a tourist attraction. What’s your interesting idea?

Air Force Brigadier General Paul Tibbets just died. He was 92 years old and requested that no funeral be held and no marker be placed on his grave. He was concerned that these memorials might draw protest. Protest for what he and his crew flying the Enola Gay did on August 6, 1945. They dropped the first atomic bomb on Hiroshima, Japan. Three days later a second atomic bomb was dropped on Nagasaki, Japan. It’s estimated that over 200,000 people lost their lives as a result of these two explosions. Six days later World War II ended with the surrender of Japan.

A spirited discussion at Theme Park Insider about ride seats not being big enough for many guests. It seems that adults and children are getting bigger since many of the attraction rides and vehicles were first designed. This debate extends to the travel industry also. It’s a sensitive subject for many and the leading tourism, travel and hospitality industries are rethinking and redesigning for today’s larger guests. A good time to look around your vehicles and facilities to see if you are keeping up with current trends.