Apr 11 2008
Oops…
Seth Godin has another great post about customer service.
I visit many tourist sites and it’s not uncommon for the front line staff, the people closest to the guests, having the least ability to please them. Too often we hear a scripted response to an important question. I cringe when I hear someone say,”I’m just doing my job.”
Seth’s point is clear. Your ambassadors, the folks talking and interacting the most with the customer, must have the power to delight.
It’s simple, but it’s not easy.
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